Meet the Brands | What Katie Did x Lindy Bop
Worn by the likes of Rita Ora, Rihanna and Sharon Stone What Katie Did is known as the glamorous faux vintage lingerie brand on everyone’s lips and hips! Based on vintage patterns, adapted only slightly for modern figures. Using authentic fabrics and even old-fashioned production methods wherever possible. Offering beautiful lingerie, corsetry and hosiery all inspired by the silver screen sirens of the 1940s and 1950s. The What Katie Did customer aim is for every woman to look and feel like a bombshell any day of the week. The secret to any great outfit is starting with your underwear. Getting the foundation right only sets the tone for a great day. After all, what’s cuter than matching sets? Build your outfit by first starting with exquisite lingerie by What Katie Did.
Hi, I’m Katie and I’m the founder of What Katie Did. My official role now is that of Creative Director which means I oversee the creative side of the business from design to marketing to branding and ensure it all works together.
How would you describe What Katie Did in 5 words?
Glamorous, Authentic, Empowering, Fun, Passionate
The brand was started in 1999 in Camden, London simply because I couldn’t find nice seamed stockings (this was before internet shipping went mainstream) and invested £100 in nylons. I had a little homemade website and market stall in the Camden Stables Market purely selling stockings. Over the years we slowly added more items to our range, a great suspender belt was the first to be added, followed by a bullet bra.
What’s your favourite product and why?
Our Glamour Seamed Stockings as they’re a great way to give your outfit a new twist. While you can have fun matching the seams to a colourful dress, you can instantly give your favourite black dress a new look by adding, for example, a pair of green seams, green jewellery and maybe a green belt.
We have a couple of ranges inspired by Marilyn Monroe’s Sling Bra which I’ve been thinking about for the last few years, so it’s very exciting to finally be able to get our interpretation into production. We’re launching it as a part of a festive green set for Christmas, followed by black in the New Year.
Any exciting upcoming projects you can share with our readers?
We’re 20 years old next year (2019) so we are planning a few surprises to celebrate but we are keeping our lips sealed for a little while longer!